FREE eBook: Story Frameworks for Video

Tell Better Stories. Make Better Videos. Grow Your Impact.
Whether you're promoting a business, growing a social media following, or building a brand, Story Frameworks for Video gives you the tools to create videos that grab attention and drive results.

Inside, you’ll learn how to:

🎬 Structure your videos with clear, repeatable storytelling frameworks
🚀 Boost watch time and engagement using story beats that spark curiosity and emotion
📈 Turn viewers into fans or customers with videos that leave a lasting impression
🎯 Pick the right framework for your goal—from explainers to promos to personal content
💡 Beat creative blocks with plug-and-play templates and inspiring examples

Stop guessing what works. With Story Frameworks for Video, you’ll have a roadmap to clear, compelling content that connects—and converts.

Cort Howell is a veteran film producer and direct response marketing expert with over 30 years of experience delivering transformative results. As Founder and Creative Director of Los Angeles-based Cort Howell Productions, he produced top-performing direct response television (DRTV) campaigns that aired virtually every hour of every day for 15 years, generating over $2 billion in sales. Named one of the top five most influential producers in the industry by the Jordan Whitney Report, Cort has collaborated with iconic brands including Zumba Fitness, Beachbody, Murad Skincare, and NutriBullet. He also produced the Mayberry Man franchise, including a 2021 feature film and a 2024 spin-off TV series, known for its heartfelt storytelling and nostalgic celebration of small-town Americana. Through his consulting firm, 4 Story Marketing, Cort now helps businesses and creators grow their brands through strategic, story-driven video content. Visit corthowell.com for more.